After launching Turbonomic’s employee advocacy program, they were able to onboard their entire organization. Within 90 days, they exceeded their goal of users sharing by 80%. As a result, they generated over 5,600 total shares with almost 5x the engagement per post.
Marketing Program Manager Megan Gay believes that is was the way the program was implemented that had a lot to do with their early success. The timing aligned perfectly with their sales kickoff which helped onboard their entire sales organization.
They were able to have a strong launch and quickly drive early adoption. In comparison, their content shared through their branded channels generated 25x engagement per post while employee shared content generated 180x engagement.