After launching Turbonomic’s employee advocacy program, they were able to onboard their entire organization. Within 90 days, they exceeded their goal of users sharing by 80%. As a result, they generated over 5,600 total shares with almost 5x the engagement per post.
Marketing Program Manager Megan Gay believes that is was the way the program was implemented that had a lot to do with their early success. The timing aligned perfectly with their sales kickoff which helped onboard their entire sales organization.
They were able to have a strong launch and quickly drive early adoption. In comparison, their content shared through their branded channels generated 25x engagement per post while employee shared content generated 180x engagement.
Over their goal for employee sharing
Shares within 90 days
Engagement per post
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