How Cogeco Peer 1 Gets Their Sales Team Active On Social

Cogeco Peer 1 is a global provider of essential B2B products and services, such as colocation, network connectivity, hosting, cloud and managed services that allow customers across Canada, Mexico, the United States, and Western Europe to focus on their core business. With 16 data centers, extensive FastFiber Network® and more than 50 points of presence in North America and Europe combined, Cogeco Peer 1 is a trusted partner to businesses small, medium and large, providing the ability to access, move, manage and store mission-critical data worldwide, backed by superior customer support.

Director of Global Marketing Operations Claudine Dumont and her team noticed a shift in how their buyers interacted online. They were becoming more sophisticated and were seeking out specific solutions to their business challenges. She realized she needed to equip the sales team with the necessary technology to engage today’s buyer.

With PostBeyond, they could now enable their sales professionals to get involved in conversations earlier by easily sharing approved content to their social networks. Armed with employee advocacy, they took a step towards modernizing their sales approach and increasing their thought leadership. Claudine focused on measuring the ROI of all marketing initiatives across the department. With PostBeyond, they tracked Earned Media Value to provide a valuable outcome for their employee advocacy program. Beyond just their marketing metrics, she also saw great value for the sales reps.